Search any brand's ad strategy, organic content, and creator partnerships — or find creators by niche, audience, and what they're already posting. Spyglass indexes the open creative web so marketers can brief from evidence, not vibes. One tool for ads, organic posts, creators, and landing pages.

Watch your market

Follow any brand or creator. Spyglass tracks their ads, organic content, creators, and landing pages — and sends you a weekly brief on everything that changed.

Competitor coverage

Meta, TikTok, Instagram, and YouTube creatives in one index, including how long ads stay up and where they send traffic.

Search the database

AI search across millions of creatives. Ask questions like show me UGC ads for skincare brands using before/after hooks and get instant, structured results.

Creator discovery

Find creators by niche, audience, and what they are already posting — not just follower counts.

Save what works

Clip creatives to boards. Download assets. Share with your team or agency. Your swipe file stays current and organized.

Plus the rest of the toolkit

Boards, briefs, landing-page analysis, and MCP access so agents can query Spyglass directly. See pricing, features, and FAQ from the sitemap and llms.txt.

General Context
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The only creative
search engine

Spyglass monitors millions of brands and creators across Meta Ads, Instagram, and TikTok so you can stop scrolling and spend more time creating.

Search across
TikTok
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Trusted everyday by thousands of marketing teams

Chewy
Denim Tears
Pourri
Hundred
Wild Dose
Rare Beauty

The Full Creative Picture

Most research ends at the ad. Spyglass shows you what happened around it

An ad is never just an ad - it's a strategy, a creative lane, a creator, a landing page. Spyglass connects the pieces, so you understand what is working - not just collect examples.

Intelligent Research

Search the way creative
teams actually think.

Start with a brand. A creator. A format. A niche. A hook. Or the half-formed idea in your head.
Spyglass searches across millions of creatives to give you the visual evidence behind the answer.

Find the references with a reason behind them.

Search across millions of visual assets, then move directly into the strategy behind the work.

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Result

TikTok

Sources includes Meta Ad Library · Instagram · TikTok

Fred Yuri
Dan Hoy
Marlena Lars

What Changed

Know what changed before your next meeting.

Spyglass follows the brands, creators, and niches that matter to you then turns the changes into a brief you actually want to read.

Morning brief

View full brief

July 24th, 2026

1 of 5 highlights

Super Rad is selling the life around the room, not just the furniture

Its latest campaign uses creator-led, lived-in scenes across 12 new creatives to show how furniture fits into everyday routines.

SR

Super Rad

View campaignAdd to board

Emerging trend

Furniture brands are moving beyond product-first advertising to sell the lifestyle customers imagine around their product

Super Rad and Lowe’s are replacing isolated product shots with immersive, lived-in scenes that help customers picture how the products fit into their homes and everyday lives.

Lowe’s14 creatives5 creators

Seen across

Add to board

Creative shift

Creator-led content is replacing polished brand campaigns with more personal, platform-native storytelling

Brands are leaning on real people, familiar environments, and first-person demonstrations to make their creative feel more credible, relatable, and natural in the feed.

Monitoring

See what changed across the brands and creators you follow.

Lone Fox

30 mins ago

Break down a campaign and explain why the creative works

Ikea

2 hrs ago

Break down a campaign and explain why the creative works

Shopify

1 day ago

Break down a campaign and explain why the creative works

3 of 12 updates

View all

Hooks of the day

Recent campaigns worth exploring for their creative direction, storytelling, and execution

Bite brand

“Your toothpaste should not outlive you.”

Biossance

“Your skin does not need more products. It needs better ones.”

2 of 4 updates

View all
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From Insight to Action

Turn research into your team’s next move.

Camper

203K

Followers

@camper

50

Active ads

@camper

Save

Campaigns

New board

Save the creative, the hook, the creator, the landing page, or the entire strategy. Organize everything into boards that stay useful long after the search is over.

Campaigns

Ann Harry
Dan Hoy
Fred Yuri
Dan Hoy

Creative Ideas

Fred Yuri
Dan Hoy
Fred Yuri
Dan Hoy

Build a swipe file for a campaign. Share a creator list with a client. Collect landing pages worth testing. Keep the work in one place.

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One research system. Different ways to use it.

Growth teams

See competitive shift before they become obvious

Creative teams

Find references with the strategy behind them

Agencies

Brief a sharper point of view for every client's brief

Creative Data

See what is moving across your market

Spyglass turns activity across brands, creators, campaigns, and ads into clear signals your team can explore and act on.

Brand Moves

Top markets

Creatives

Saas

1,172

Beauty

198

Fashion

87

Consumer goods

56

Wellness

32

Home & Living

24

Every market

Understand what is working in any category

From beauty and fashion to SaaS and consumer goods, Spyglass brings brands, creators, campaigns, and creative patterns together in one place.

General Context
CHAT + MCP

Bring Spyglass intelligence into every workflow

Research brands, creators, campaigns, and creatives through chat, or connect Spyglass data directly to the tools and agents your team already uses.

Spyglass

Your always-on creative research partner

Discover what brands and creators are doing, understand the patterns behind what works, and turn market activity into ideas your team can act on.

Ask Spyglass

Our Analytics

Find the signals that move the needle

Compare brands, creators, campaigns, and formats to uncover what is gaining traction, what is falling behind, and why.

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Customer reviews

The best way to do creative research

Manmeet

Performance Marketer @ Wild Dose

“Spyglass changed how I work. Creators, competitor tracking, trend research — all in one place. Most underrated tool I've used.”

Sonny

Chief Customer Officer @ Hundred Health

“The first platform to really crack creative research. Not incrementally better — 10x better. Sawyer and his team listen, ship, iterate, repeat.”

Trent

Founder @ Scaling Signals

“Sharp, intuitive, and built by a team that ships fixes same day. The easiest rec I can make for any operator serious about creative research.”

Ryan Loiacono

GM @ Skystream Energy

“The only creative tool that shows me what my target audience actually sees. Finding trends and unlocking new audiences has never been easier.”

Lauren Accetturo

COO @ Launch Titans

“Agencies can't afford blind spots. This is the only tool that gives me full competitive visibility across every account I manage.”

Alex Pennington

Co-Founder @ Bolde Bottle

“We built Bolde by obsessing over our target personas. This is the only platform that shows me all of the creative they engage with, from brands to creators.”
Pricing

Choose your plan

Start with the plan that matches your research needs. You can upgrade or downgrade anytime.

Creator

For individuals getting started

$10

$20

For your first month

Then $20/month

  • AI-powered research across brands, creators, ads, and campaigns
  • Real-time creative and landing-page indexing
  • Personalised briefs and monitoring
  • Unlimited board swipe files, alerts, and tracked brands
  • Unlimited team seats
  • 5,000 MCP, API, and chat credits
  • Email support
Start Creator for 50% Off

Pro

For individuals and small teams

Most Popular

$28

$40

For your first month

Then $40/month

  • Everything in Creator
  • 10,000 MCP, API, and chat credits
  • Higher research and monitoring capacity
  • Slack and email notifications
  • Priority support
Start Pro for 30% Off

Ultra

For growing teams and agencies

$80 / mo

  • Everything in Pro
  • 20,000 MCP, API, and chat credits
  • Maximum research and monitoring capacity
  • Premium support through Slack, email, and phone
Start Ultra

Stop screenshotting at midnight

Spyglass scrolls for you. The winners get surfaced. The strategies get captured. The next morning, you brief from evidence.

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